Hard to say whether the negative reviews of critics at the Cannes film festival will have any impact on The Da Vinci Code's box office.
The movie is bound to do well simply because of the success of the book. However, will the critics keep some people from seeing the film?
Strangely the movie is creating the most controversy in Asia where countries like India, Thailand, South Korea and the Philippines have talked of banning the film.
Audrey Tautou at the screening of The Da Vinci Code at the Cannes film festival on May 17. AP photo from Yahoo News.
Despite approval of censors, the film's opening may be delayed in India, and in Thailand they cut the last 10 minutes of the drama, but later reversed the decision after an appeal by Columbia Pictures.
It's likely all the hoopla from protesters will boost visibility of the Da Vinci Code, and thus may in the end increase sales for the Sony Pictures production.
A screening in China actually beat out the Cannes' "premiere" by about an hour, and the film appears to be generating much interest in that country.